With an average income of $ 13.4 million, some of the top 500 US business CEOs are making "less" money than stars from TikTok.

Charli D'Amelio started posting dancing videos on TikTok in 2019. She earned $17.5 million in 2021, according to Forbes. This is the highest earning TikTok star today. With 133 million followers, D'Amelio makes money from a clothing line and promoting products on TikTok and other sites.

By comparison, the median income of S&P 500 CEOs is $13.4 million in 2020, according to a Wall Street Journal analysis of data. Included income includes salary, bonus, bonus shares and other expenses.

According to the Wall Street Journal, D'Amelio's income is higher than that of some CEOs of large public companies, such as Darren Woods of Exxon Mobil ($15.6 million in 2020), Kevin Johnson of Starbucks (14.7 million USD) USD), Ed Bastian of Delta Air Lines ($13.1 million) and Chris Kempczinski of McDonald's ($10.8 million).

Charli's older sister, Dixie D'Amelio, despite having half as many followers as her sister, is also the second-highest-earning TikTok star in 2021, according to Forbes, with $10 million. It is equivalent to the earnings of Southwest Airlines CEO Gary Kelly.

“They really built a business empire,” says Mae Karwoski, founder and CEO of advertising agency Obviosly. Many of the big TikTok stars are also running new companies, launching brands and diversifying their revenue streams, she noted. "The numbers we're seeing now are just getting bigger and bigger."

Of course, other CEOs on the S&P 500 list also have higher earnings, for example Robert Kotick of Activision-Blizzard was paid $ 155 million in 2020. Apple CEO Tim Cook made $ 99 million in the 12 months ending in September 25, 2021.

The income of TikTok stars increased sharply along with the rapid growth of the application. Forbes data shows that the 7 best-earning TikTok users of the year brought in $ 55.5 million, an increase of 200% compared to the previous year.

TikTok keeps users engaged with a secret addictive algorithm that delivers short videos that users love. The company says it has more than 1 billion monthly users.

Despite being under the strict supervision of authorities around the world over privacy issues and potential harm to young users, the influence of TikTok stars cannot be denied. Brands see their follower count as a treasure. Some TikTok stars even have more fans than Hollywood stars. They are willing to follow or buy according to what is shown on TikTok.

Dunkin', the company behind the Dunkin' coffee chain and Baskin-Robbins ice cream, realized it in 2020 when it named a drink Charli D'Amelio. Although it is just a familiar drink, it is extremely attractive to young customers.

Charli D'Amelio also stepped out of TikTok to broadcast. She and her family appeared on the reality show "The D'Amelio Show" on the Hulu platform and are filming a second season. The D'Amelio sisters signed a partnership with fashion brand Hollister to launch a clothing line called Social Tourist. Ads on Hulu's show have been viewed more than 90 million times.

Another author who is making a lot of money from Tiktok is Addison Rae. According to Forbes, she grossed $8.5 million in 2021. She also appeared in a Netflix movie, expanded her Item Beauty makeup line, and starred in commercials for the American Eagle fashion brand.

Forbes' list only includes celebrities from TikTok, not counting other stars. The income of these TikTok users is expected to continue to grow as they launch new businesses and build their own brands. TikTok is just the starting point for them.
Axact

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