The TV commercial , starring Matt Damon (star in the hit series Jason Bourne), compares crypto investors to early explorers Historically, mountaineers, the Wright brothers, or astronauts... It's been on the air since October 2021, but it wasn't until last week that people started paying attention.

In the Financial Times, crypto critic Jemima Kelly called the ad “ ridiculous.” The Daily Beast bluntly declared this a " shameful money game". The Guardian's Carole Cadwalladr tweeted to her 600,000 followers: " There are no words in the world that are disgusting enough to describe Matt Damon promoting a Ponzi scheme."

Matt Damon is not the first celebrity to do crypto-related commercials. FTX has been running ads with star Tom Brady for months. Copper, a crypto custody organization, also released an ad this past November in which actress Rebecca Ferguson (as Jessica in the blockbuster Dune) takes a square from a waterfall and says Copper have “an advantage so great as to be unjust”. Snoop Dogg, Paris Hilton, and Kim Kardashian have all received money to promote crypto. But they somehow managed to avoid the cynical lash that Matt Damon was facing.

To be fair, Matt Damon's ad is quite embarrassing indeed. The worst part of it is the clichés, like “ Fortune favors the brave.” And this ad is also a marketing campaign like a second slap in the face from , the company that used to spend $ 700 million to put its name on the stadium that used to be called Staple Center in Los Angeles (USA)..

But the people who bombard Damon's ads most strongly are those who are inherently crypto-hating. The ad inadvertently “confirms” to them a belief they have always held in their hearts: the cryptocurrency market is a scam. Benjamin McKenzie, the actor who plays James Gordon in the series Gotham, tweeted preemptively from his crypto colleagues: “ Needless to say because it's obvious, but gambling with uncertified assets, Unlicensed, via an app on your phone, is not an act of bravery. It's gambling."

Even receiving donations in the form of Bitcoin is enough to make these people's blood boil. When Mozilla, the company behind the Firefox web browser, tweeted on December 31st with the content reiterating that they accept donations in crypto (as it has been since 2014), the rocks also roared. — including from a company co-founder — that they had to immediately halt accepting Bitcoin donations.

In addition to the promotions, crypto critics are also irritated by the news of companies launching NFT. Last month, GSC Game World had to cancel its plan to integrate NFT into the game “STALKER 2: Heart of Chernobyl” after numerous criticisms, and Discord shelved the project to integrate the Ethereum wallet MetaMask after the user group core, mostly gamers, announced a boycott.

Bitcoin's bottomless slide just as it entered the new year 2022 also exploded a series of headlines and gloating tweets about the unpredictable volatility of crypto, that it was all a scam, etc.

Bitcoin just celebrated its 13th birthday. After 13 years of ups and downs in the market, why don't the skeptics still hate it, if not more than before? They are told that crypto is wreaking havoc on the environment, or that it is a Ponzi scheme aimed at naive investors. Others simply don't sympathize with what they claim to be the embodiment of crypto culture: the HODL community in Miami, or some idiot with the NFT Bored Ape collection who have no idea what real art is. .

The author of this article himself disagrees with that idea. There is no investment advice given, and also own very little crypto, what the writer wants to say here is: at least the technology behind the crypto world is really amazing. Most crypto deniers simply don't understand it - and don't want to learn about it.

So how to change their mindset? The price hike doesn't make any sense: Bitcoin has gone from less than a cent to nearly $70,000, and people still detest it. Acceptance from banks, hedge funds, and consumer brands has also failed to shake the hearts and minds of critics.

The arrival of Ethereum 2.0, which aims to convert the Ethereum blockchain to a proof-of-stake consensus mechanism that consumes much less energy than it currently does, could help resolve environmental complaints. The rise of NFT to real-world applications - in games, membership cards, digital certificates... - may assuage some skepticism.

But in order to force some to recognize crypto as an asset class in its own right, it has to prove practical in everyday life, not just a form of speculation. Perhaps an improvement coming from the Web3 revolution in decentralized communication, DAO (decentralized autonomous organization), or tools that work in the digital environment... will be what makes an impression. statues for them.

For companies that are facing public scrutiny when announcing crypto-related projects or NFTs, Decrypt reporter Jason Nelson has a piece of advice: “ Stop telling people about what you're doing. ". Just ignore them and implement as intended, no drumming required, and let your users decide for themselves whether they like it or not.

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