Samsungs' market share in the 2nd quarter of the Indian smartphone market fell sharply year-on-year. Hence, the company is still in the 2nd position
According to a quarterly report released by Counterpoint Research on August 4, Samsung Electronics accounted for 17.7% of the Indian market in Q2 2021, behind Xiaomi's 28.4%.

In the second quarter of 2020, Samsung accounted for 25.7% market share in India. That number is only 2.8% lower than Xiaomi, but after 1 year, this gap has been widened to 10.7%. The Galaxy M and Galaxy F series, which are sold exclusively online, did quite well: accounted for 66% of Samsung's total sales in the second quarter. But they weren't enough to weather the onslaught of Samsung. Chinese companies.

Counterpoint Research revealed: " Samsung has achieved its highest online market share ever, a sign that the company's online channel strategy as well as its electronics stores are doing well. leading the mid-range segment thanks to the strong performance of the Galaxy A32, A52 and F62."

Samsung is the only non-Chinese brand among the top 5 smartphone companies in India. Anti-China sentiment among Indians has subsided, making it easier for Chinese companies to enter the low-cost smartphone market. Chinese brands accounted for 79% of the Indian market in Q2 2021. Xiaomi still maintained its market leadership position with 28.4% market share, down 0.1% compared to the same period last year.

Samsung Electronics has lost most of its market share to Realme, Oppo and Apple. Realme's device shipments increased by 140% year-on-year, ranking fourth with a market share of 14.6%. This market share is up 3.6% from a year ago thanks to expanded sales in the 5G market. Realme leads the 5G market in India with a 22% market share. Oppo took the 5th place with a 10.4% market share, up 1.1% from a year earlier.

Apple has also demonstrated its potential, growing 144% year-on-year thanks to massive promotions for the iPhone 12 series as well as the long-term popularity of the iPhone 11. In particular, the Apple family accounted for 49 % market share in the ultra-premium segment with a cost of over 650 USD. Apple's market share has grown from 8.4% last year to 13.8% this year, a difference of 5.8%.

The total smartphone market grew 82 percent year-on-year with more than 33 million units sold in the second quarter. However, compared to the previous quarter, the market fell 14 percent. The cause is believed to be due to the resurgence of the COVID-19 pandemic.

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